In 2014, I accepted a position with the mobile communication company Acision (now Mavenir) to lead the re-design of a social communication product for iOS, Android and Web.
Product name: FuseMe
Target audience: US, UK and Singapore Millennials.
The Ask: Translate usability and field research findings into design improvements while finding ways to incorporate their current monetization strategies.
Role: Senior Product Designer
Working with: Product owner, VP of Marketing, Development and presenting to C-Level executives of company.
The discovery phase began with reviewing all the usability and market research reports to fully understand the pain points and opportunities.
Top issues to solve:
Testing results revealed that users wanted a quick method of navigating to the important areas/sections of the app, intermingled with the content the application is delivering to them.
Based on the past usability and market research, I set up three personas. We referred to them throughout the entire product development process.
These were created before the re-design was started as a way to stay aligned to previous input received by research and stakeholders.
I mapped out the interactions to simplify the user-flows to help them reach their goals with the least amount of steps or friction.
Provided a visual representation of the product's infrastructure, features, and hierarchy.
This helped provide a more thorough understanding of scope of work requested.
Annotated wireframes were then created following an order of priority provided by the product and market leads.
After review with development, marketing and business, the visual design phase was started and measurement were provided for handoff.
The fuseMe mobile app was launched in the spring of 2015, while the responsive web prodcut was scheduled for Q4 2015.
Unfortunately our company was purchased later that year and our new leadership chose to sunset the prodcut and close our office.
I fully beleive if we were able to move forward and continue to test and launch features focused in the enterprise communication industry the product would have been successful.